"Nic has a very unique process that helped me get really clear on what aspects of my work and my competencies bring me the most joy. I have a lot of different passions and ideas, and have started businesses in different spaces... but what Nic really provided for me in the Whyfinding® experience was space and guidance to drop into my deeper truth and my highest joy. It became really clear which parts of me are what feel like my highest expression (and which don't). Dropping in to what a ‘Futurist Visionary’ brand looks like and feels like through messaging, colour and photography was so much fun to have Nic co-create with me.”
YOU ARE READY TO
YOU ARE READY TO
Step into Your Unapologetic Joy Era
Step into Your Unapologetic Joy Era
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Let's build the Psychologically Consistent brand you need to future-proof your business in the AI age
"If you don't already know...
Nic’s really, really good at what she does.
"If you don't already know...
Nic’s really, really good at what she does.
- Natalie MacNeil
Emmy award-winner, bestselling author
Industry-leading coach and mentor
AS SEEN IN
AS SEEN IN
AS SEEN IN
AS SEEN IN
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You've Already Built Something Great
You've Already Built Something Great
You've overcome voices in your head, time after time. You're an absolute legend at what you do, serving your clients to an unbelievable standard. You've raised your prices as you've evolved, and you've done so much of the inner work that most entrepreneurs skip.
And yet...
When you look at your brand, you see the ghost of who you used to be. The woman who wasn't clear, maybe played a bit small, or a bit safe. Who second-guessed her decisions. And altough you've felt clear on 'who you're for' for a while now... the ground is shifting beneath you. Something big is coming. Something deep and meaningful...
You're ready to make another quantum leap forward
It Was Truly Profound
It Was Truly Profound
"I had my Whyfinding® session with Nichole and it was truly profound. Using her unique tool kit we were able to tune-in and get to the exact essence of my business and my core message in no time at all.
Now I also have a totally fantastic way to describe who I am and what I stand for. It was a truly amazing session. Highly Recommend."
Now I also have a totally fantastic way to describe who I am and what I stand for. It was a truly amazing session. Highly Recommend."
- Suzy Ashworth
Sunday Times Best-Selling Author, Infinite Receiving
What This Really Costs You
What This Really Costs You
Although your personal discomfort has been growing with how your brand looks and feels, this isn't just about you. Every day your brand doesn't match your brilliance, you're leaving money, positive impact and joy on the table:
- Prospects questioning your pricing because your brand doesn't feel premium
- Incredible opportunities passing you by because your first impression doesn't immediately sell your your true genius
- Constant second-guessing about whether your marketing is "right" and waiting for more proof instead of confidently showing up consistently
- Playing smaller and meeker than you are, because deep down, there's a part of you still worried about shining too brightly, or saying something controversial
The woman who built this business deserves a brand that celebrates her courage, her talent and her uniqueness.
WHYFINDING SESSION 'GLOW UP'
WHYFINDING SESSION 'GLOW UP'
"We were feeling a disconnect. We were Missing Something"
"We were feeling a disconnect. We were Missing Something"
The pet industry's leading commercial photography team share how Nic has helped them overcome tensions in their brand personality & psychology to up-level again & again.
- Nat & Bill, Co-Founders
The Labs & Co.
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'Getting it Right' is not about Perfection... it's about Alignment.
'Getting it Right' is not about Perfection... it's about Alignment.
When your brand nails its first impression, holds that emotional resonance throughout the entire customer journey, reflects the true value of the work you do, and is anchored in a meaningful mission... it instantly builds desire and everything becomes easier:
✨ Premium clients gravitate toward you because they can feel why you're for them
✨ Your messaging flows because you're no longer trying to be someone else
✨ Opportunities multiply because people can instantly see what makes you special
✨ You show up consistently because your brand feels like home
FAR MORE THAN JUST
FAR MORE THAN JUST
A Fresh Coat of Paint
A Fresh Coat of Paint
We build strategic, psychologically consistent brands... the only kind of brands that will grow exponentially in the age of AI.
The Science Behind the Magic
The Science Behind the Magic
At Joy First, we don't leave the effectiveness of your rebrand up to chance, trends or the personal preferences of a single designer. Our proprietary Colour Brand® Method uses colour, design and sales psychology, plus personality type & archetype frameworks to create what we call "Psychological Consistency": a brand that makes people feel exactly what you need them to feel, all the way through the customer journey.
This isn't just about what looks pretty.
This is about what works.
When you trust your rebrand with us, you can rest assured that every element of your brand (colours, fonts, logo, messaging, overall design and imagery) works together in a complex tapestry of consistent psychological cues, that builds trust, credibility, and desire instantly.
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Colour
Colour
Colour is the most fast and effective tool you've got to have a predictable emotional impact on people... your colours (& colour combinations) are the most important element to get right across all of your assets & channels.
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Imagery
Imagery
The second-most powerful emotion-maker you've got is imagery. They need to contain colours from your palette as exclusively as possible, and feel the same as your other design elements: Fierce? Aspirational? Approachable?
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Copy
Copy
Although is not as fast as colour or imagery your copy is still a top-3 tool to give people feels. There are many ways your copy can cause issues... not just what you're saying, but also how you present your message visually.
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Design
Design
Even with all the right pieces, it's easy to put them together badly. Overall design is the place a DIY brand is the most apparent. This is why we include complex 40+ page guidelines and a complete set of Canva templates with all rebrands.
"the Work that we did with Nic has saved us a fortune"
"the Work that we did with Nic has saved us a fortune"
Hear from the Founder of the UK's leading gravel cycling co. about how building a Joy First® brand has helped them build consistency and grow.
- Phil Sears
Founder, Glorious Gravel
THE MOST COMMON FEEDBACK WE GET:
THE MOST COMMON FEEDBACK WE GET:
'This is the best money I've ever spent on my business'
'This is the best money I've ever spent on my business'
We Build World Class Brands
We Build World Class Brands
In addition to our proprietary Colour Brand® Method, we bring over 20+ years experience to the table. From startups to billion-dollar brands, local service-based businesses to complete product suites for big box retail, we've done it all. But always with joy at the center... will yours be next?
For World Class Clients
For World Class Clients
Our clients are kind, impact-focused people and they are in the top 1% of their industries.
WHYFINDING® SESSION + COLOUR CONSULT
WHYFINDING® SESSION + COLOUR CONSULT
"Nic helped me get laser clarity, then everything exploded"
"Nic helped me get laser clarity, then everything exploded"
"When Nic helped me discover my 'Starshine' type it really unlocked my ability to stand in my thought leadership with gravitas, confidence and humility and say 'this is who I am' and 'this is what I've accomplished' in a way that really elevated the experience at every touch point in our business."
- Dr.Romie
USA TODAY Best-Selling Author, Busy Brain Cure
Who We Are For
Who We Are For
I'm going to brag about our clients about a moment, because they're extraordinary, each in their own unique way. Some have built multi-million-dollar businesses, most have built industry recognition, many have waiting lists for their products or services. Some of our clients aren't quite as established, but they're absolutely all-in on their craft, the ways they give back, and their commitment to growth.
Our clients are best-selling authors, award-winning artists, they're the 'expert's experts' who others study and hire, they're small businesses on the Fortune 500o list, they're thought leaders featured in Forbes.
Our clients are best-selling authors, award-winning artists, they're the 'expert's experts' who others study and hire, they're small businesses on the Fortune 500o list, they're thought leaders featured in Forbes.
But their success has led them to discover a gap. They realized they didn't need to shout louder, they needed to get clearer and resonate deeper.
They realized their brand reflected who they were, not who they're becoming, and it was holding them back... They arrived at their 'what's next' moment.
You might be in your 'what's next' moment right now if you are:
- Looking to clarify your your 'mission' 'why' or 'purpose' and shift it from the fringes into the core of your brand's positioning and messaging
- Stepping deeper into your thought leadership and becoming a stand-out voice in your industry
- Launching your next-level offer that requires fresh positioning
- Finally writing that book you've been called to write
- Speaking on bigger stages, bigger podcasts, or getting media features
- Shifting out of relying on in-person or referrals, to expanding online where first impressions are more nuanced and matter more than ever
- Feeling a strong pull to build a legacy brand that outlasts your personal involvement
- Pivoting your product or expertise into new markets or mediums
- Raising your prices, setting boundaries, and building teams and you need a brand that not only matches your energy, but helps build real culture as well
Our Clients Think Bigger.
Our Clients Think Bigger.
Our branding clients aren't small business owners caught in shame spirals, overwhelm and distraction, desperately hoping to "make it." Our rebrand clients are established or developing leaders who are ready to make their next bold move.
Our clients invest in excellence because they know the compound returns of getting it right the first time.
Our clients value joy and purpose alongside profit, because many of them have burnt-out already and have learned the hard way that success without health, fulfilment and free time, simply isn't worth the cost.
If any of this feels like where you are, or what you're stepping into right now, then it's high-time we chat:
If any of this feels like where you are, or what you're stepping into right now, then it's high-time we chat:
WHO AM I & HOW CAN I HELP?
WHO AM I & HOW CAN I HELP?
J.Nichole Smith
J.Nichole Smith
Brand Architect, Author, Artist
Design & Colour Psychology Consultant
Over 20 years I've developed mastery in design, colour, photography, copywriting, strategy and creative direction.
But these tools are only as useful as our ability to measure and understand the actual impact they have in-action.
This is why as student, serial entrepreneur and a creative, I've spent most of my life immersed in the psychology of Marketing: how to use these tools to achieve the outcomes we want.
Along the way I discovered the key to marketing and branding that actually works is psychological consistency.
Along the way I discovered the key to marketing and branding that actually works is psychological consistency.
When we build brands, create products and attempt to win hearts, minds and purchases... it's not any one piece that matters most, it's how we get that trust and credibility right in those initial milliseconds of our first impressions, and then how well we can ensure that feeling holds throughout the entire customer journey that matters.
This is more true than ever as we enter the AI-fueled Joyconomy.
This is more true than ever as we enter the AI-fueled Joyconomy.
Throughout my career, I've have focused on working with and building what I call 'Joy First' brands. Brands and businesses which center joy, relationships or 'the good life', build desire (instead of selling with fear), have a strong sense of purpose, and consistently communicate with truly authentic care.
Joy First® Brands Work Better & Last Longer
Joy First® Brands Work Better & Last Longer
These Joy First® principles create stronger differentiation, a sustainable competitive advantage, intense customer loyalty, and they stoke the founder's excitement and engagement, leading to brands that go from strength-to-strength over the long haul.
If this is the type of brand you want to build, and you're interested in doing it with some really helpful frameworks that remove guess-work and collapse timelines, then we should talk. I'm in the business of 'using science to make magic', and if these principles feel aligned, I'd love to do it for you >>
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Let's Talk Transformations
Let's Talk Transformations
Below are some deep-dive descriptions of our three most powerful and popular strategic branding experiences. Each with their own benefits and outcomes. In order to maintain the high level of 1:1 support and creative output we are known for, we have a very limited number of onboarding opportunities for branding and consulting clients each month.
So don't wait: the sooner you book a call, the sooner we can determine if we're a good fit to work together, get you on the list and provide you with a start date.
So don't wait: the sooner you book a call, the sooner we can determine if we're a good fit to work together, get you on the list and provide you with a start date.
1. Whyfinding® Sessions
Strategic half-day intensive, not a full rebrand
The most popular consulting session of the last 20 years, this laser-focused half-day featuring my signature 'Whymapping®' exercise provides unparalleled clarity and actionable next steps for a rebrand, pivot, or new business venture.
2. Super Bloom®
Full rebrand, regular timeline
Our perfect branding solution for Founders who need a bit of time to work through the strategic choices in their business, from brand name and structure, to ideal client, products/services, pricing and positioning. Supported by a robust 5-module program outlining these strategic choices step-by-step, and comprehensive team and community support, coaching calls, and optional co-working, your rebrand will begin at the date we set together when you jump-in. Between your start date and brand kick-off date you'll use our workbooks and checklists to answer a few key questions, ensuring the brand we build for you is exactly the right kind of upgrade.
3. Brand in a Week
VIP rebrand, lightening speed
By far our most quantum transformation option, the Brand in a Week is exactly what it sounds like... an entire top-of-the-line rebrand in just 7 days. Especially popular with my fellow Neurospicy founders, our Colour Brand® framework allows you to work one-to-one with me (but with very little effort from you). We'll make quick decisions together, with visual options to guides us, and in just 7 days you will be the proud new owner of a gorgeous, strategic, psychologically consistent makeover. Perfect if you've been pondering your rebrand but now you've got a speaking gig, launch or book launch coming up or you're not interested in the traditional agency rebrand faff and timeline of 3-6 months.
WHYFINDING® SESSION
WHYFINDING® SESSION
Nic can help you find your Why effortlessly, even if it’s eluded you for years!”
Nic can help you find your Why effortlessly, even if it’s eluded you for years!”
“I’d read Simon Sinek’s book, watched videos, listened to podcasts and completed workbooks many times over the years to ‘Find my Why’… Yet I was still totally stuck. I felt like my business didn’t have a clear purpose and it weighed on me. Then in a matter of hours, Nichole made it crystal clear.
I now know exactly why I do what I do, and can clearly articulate the what, how and who I do it for. This has made writing website copy, emails, social posts and all communications in my business so much easier!
Now I can connect with my audience and potential customers on a much deeper level, making it easier than ever for customers to choose me! You can trust Nichole to help you find your why effortlessly, even if it’s eluded you for years!”
- Paige Brunton
Founder, PaigeBrunton.com
WHAT IS A WHYFINDING® SESSION?
WHAT IS A WHYFINDING® SESSION?
Turn the Mess into Magic
Turn the Mess into Magic
Perfect for any business owner or leadership team that is in desperate need of strategic clarity. Whether you're planning a name-change, an in-house rebrand, are diversifying, or you or your team needs to just dump the mess on the table and sort through it for the gems, this half-day intensive featuring my signature 'Whymapping®' exercise, delivers laser focus brand clarity, key messaging, clear positioning, ideal client psychographics, and incredible relief for any founder who has been sitting in the agony of confusion or limbo.
Results: Walk away with deeply-aligned strategic brand foundations that most brands spend years trying to figure out on their own.
Deliverables: Same Same-day you'll receive the raw notes and recoding of our call, then within 7 working days you'll receive a comprehensive working guide (provided as pdf and Canva template) outlining*:
- Brand Pillars
- Brand Statement
- Golden Thread
- 3 Core themes (differentiators)
- Why, What, How, Who language
- Archetype suggestions
- Colour Psychology suggestions
- Photo guidelines or Social Bios
(if requested)
*Some sessions have custom outcomes set by the client, in which case this list may look a bit different.
Let's get right to the heart of it in one delightful half-day
Let's get right to the heart of it in one delightful half-day
What you Get:
- My signature Whymapping® process to get the mess out of your head
- Clear brand positioning that differentiates you from even your closest competitors
- Ideal client psychographics that go way deeper than demographics
- Brand pillars that become your decision-making filter
- Impactful brand statement with emotional punch
- Archetype recommendations
- Primary and secondary Personality type recommendations
- Trigger words that will magnetize your people
- Color psychology recommendations
- Clear copy for your why, what, where, who, and how
- The completed report as both PDF and Canva template so you can make tweaks
- Session recording + raw notes
Perfect for:
- Leaders preparing for a rebrand or major creative project (in-house, with us, or another design team)
- Agencies, Coaches, Creatives and Copywriters who do this work for others but struggle to do it for themselves
- Partners who need to find the common strategic ground in their mission / personality types
- Founders considering a business name change or pivot
- Teams who need unified strategic direction before creative work begins
- Established businesses ready to articulate their next-level positioning
- Anyone who's tried to DIY their strategy and ended up more confused
WHYFINDING® SESSION
WHYFINDING® SESSION
"I was skeptical, but my session was really surprising and powerful."
"I was skeptical, but my session was really surprising and powerful."
“Even with a really established brand like mine, Nic pulled out insights and language we haven’t thought of, that felt tremendously compelling and really resonated in my heart. The brand pillars felt so good and so unique, so me, and so clear and simple… So if you’re considering having a Whyfinding session with Nic and you’re not sure if it’s for you, I say go for it!"
- Kimberlie Dimozantos
WHAT IS INCLUDED IN OUR REBRANDS?
WHAT IS INCLUDED IN OUR REBRANDS?
Joy First® Rebrands
Joy First® Rebrands
Both our Super Bloom® and Brand in a Week branding experiences include:
- Brand Personality Type & Archetypes
- Logo: Word mark, Stacked logo & Monogram
- Colour Psychology-based Colour Palette
- Fonts: Header, Sub-header, Body, Accent
- Web Icons / Brand illustrations
- Pattern or Texture
- Imagery: Photo guidance, library curation, editing
- Trigger Words: Archetype language to use often
- Key Copy: Brand statement, Value Proposition &
- Home page design (design, not development)
- Brand Guidelines (Brand Book)
- Field Guide (Brand Board)
- Canva Templates
- 12 mo. access to Creator Club: Private membership for branding clients ($2999 value) with monthly design, copy and coaching support
"I could not believe how much value Nichole packed into the branding package"
"I could not believe how much value Nichole packed into the branding package"
“I could not believe how much value Nichole packed into the branding package. Before Nic my brand was kind of a collection of loose threads in my head and she turned it into one coherent, beautiful package. I was not expecting so many elements to be crystalised together – everything from colors to the deeper ‘why’ behind the brand.
I’ve referenced my brand package over and over again to guide my decisions on copy, design and direction.”
- Laura Roeder
Founder, MeetEdgar, Paperbell
Investment
Investment
Below is a very brief summary of our three most popular brand-related experiences: Two done-for-you branding experiences, and one legendary 1/2 day session (which makes a great add-on to either brand experience).
WHYFINDING®
WHYFINDING®
- 1/2 Day Session
- Key Messaging
- Positioning
- Brand Pillars
- Colour Psychology Recommendations
- PDF Report
- Canva Template
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5k
5k
SUPER BLOOM®
SUPER BLOOM®
- Full Brand Identity
- Home page
- 12 mo. Creator Club
- 5 Module Strategic Makeover
- Co-Working
- Done in 6 wks. - 6 mo.
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10k
10k
payment plan available
BRAND IN A WEEK
BRAND IN A WEEK
- Full Brand Identity
- Home page
- 12 mo. Creator Club
- Photo Guidelines
- Additional asset designs (ex. podcast cover, slide deck)
- Done in 7 Days
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20k
20k
50% deposit, 50% due on day 7
Custom packages are also available, apply for more info.
Working on a Tighter Budget?
Working on a Tighter Budget?
Look, I get it, not everyone is in the same stage of business. If you're still growing and not in a place right now where it makes sense to invest big in your brand, but you know you really need some expert guidance... If you're really sick of tweak, tweak 'procrastibranding' on your own... then I might have the perfect thing for you: Brand Audit.
Most months we open up a few spots for 'Brand Audits', where you can get direct support from Nic with your brand's psychology, personality type, colours and archetypes.
The button below will let you know if we currently have any open or not, if we do, you'll see a 'learn more' button... if not, you'll see a 'join the priority list' button. The Priority list always gets first access to these when they become available.
Most months we open up a few spots for 'Brand Audits', where you can get direct support from Nic with your brand's psychology, personality type, colours and archetypes.
The button below will let you know if we currently have any open or not, if we do, you'll see a 'learn more' button... if not, you'll see a 'join the priority list' button. The Priority list always gets first access to these when they become available.
I’ve already received more sign-ups!
I’ve already received more sign-ups!
"I’d been struggling to put into words the big WHY and PURPOSE behind what I do – which was making it really hard to really stand out. Now I feel a 100 times clearer on how to share my mission and since doing so (even from just one passionate post) I’ve already received more sign ups! I feel like I’m talking about something bigger now, something more important that really connects with ‘my’ people without constantly needing to ‘sell’ to them."
- Ruth Ridgeway, ruthxo.com
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